From start to finish, reliable,
timely data can make or break a PSA campaign
When it comes to PSA campaign distribution and placement, having information coming in is as important as getting information out. These data help non-profits evaluate and analyze campaign efficacy during, as well as after, the campaign has run.
We have pioneered proprietary, cutting-edge tracking software to ensure that our clients have easy access to timely campaign data. Our tracking software, in conjunction with Nielsen’s SpoTTrac, Sigma encoding and other state-of-the-art tracking vehicles facilitate up-to-the-minute snapshots of how a campaign is faring.
Our online client portal affords non-profits the ability to logon and view all current media placement data, statistics, and usage reports - all in easy to read, user-friendly formats. We also send out weekly multimedia campaign metrics reports so that clients can see where their PSA placements are doing well, where there are deficiencies, and afford them the opportunity to tweak and hone accordingly.
We have pioneered proprietary, cutting-edge tracking software to ensure that our clients have easy access to timely campaign data. Our tracking software, in conjunction with Nielsen’s SpoTTrac, Sigma encoding and other state-of-the-art tracking vehicles facilitate up-to-the-minute snapshots of how a campaign is faring.
Our online client portal affords non-profits the ability to logon and view all current media placement data, statistics, and usage reports - all in easy to read, user-friendly formats. We also send out weekly multimedia campaign metrics reports so that clients can see where their PSA placements are doing well, where there are deficiencies, and afford them the opportunity to tweak and hone accordingly.
Establishing Campaign Benchmarks/Baselines
Creating a road map for a successful PSA campaign
Early on in the campaign planning process, we work with our clients to establish performance benchmarks and baselines. The benchmarks are based on past performances of PSA campaigns for similarly situated clients/industries, comparable budgetary parameters and current media marketplace data.
These key indicators will be carefully monitored on a daily basis, affording the client the ability to quickly identify what placements and strategies are working and which are problematic, and to effectuate changes accordingly.
Early on in the campaign planning process, we work with our clients to establish performance benchmarks and baselines. The benchmarks are based on past performances of PSA campaigns for similarly situated clients/industries, comparable budgetary parameters and current media marketplace data.
These key indicators will be carefully monitored on a daily basis, affording the client the ability to quickly identify what placements and strategies are working and which are problematic, and to effectuate changes accordingly.