About Us
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PSA Advertising Inc. helps non-profit organizations develop and distribute public service advertising campaigns across a multi-platform universe, spanning television, Out-of-Home (OOH), digital, online, radio, print and many more.
PSA Advertising Inc. works with its clients to carefully craft a coherent and efficacious PSA campaign that nets millions of impressions and a high ROI. Scores of private non-profits and government agencies have turned to PSA Advertising to help them build successful PSA campaigns custom-designed to meet their needs. For more than three decades, our staff has created, developed and executed one successful campaign after another . |
Clients Serviced Include:
The PSA Difference:
Personal Relationships with Clients/Media
PSA Advertising prides itself on treating each of its non-profit clients as part of its extended family. Going the extra mile for family is truly a labor of love. At PSA Advertising, we've gone thousands of extra miles for our clients so that their campaigns yield maximum exposure in their target market(s).
PSA Advertising personnel have established a warm, personal rapport with our clients and media contacts. Unlike our competitors who place media in a rote, mechanical manner, PSA Advertising works with media representatives across the country to develop personal, long-lasting relationships that allow us to get the most media bang for our clients' media dollars.
At PSA Advertising, you're not just another account number stamped on a file. You're a valued family member who can always expect to be appreciated and taken care of.
PSA Advertising personnel have established a warm, personal rapport with our clients and media contacts. Unlike our competitors who place media in a rote, mechanical manner, PSA Advertising works with media representatives across the country to develop personal, long-lasting relationships that allow us to get the most media bang for our clients' media dollars.
At PSA Advertising, you're not just another account number stamped on a file. You're a valued family member who can always expect to be appreciated and taken care of.
PSA Advertising believes that the proof is in the proverbial pudding. That's why before we ask for any fee from a client, we actually secure and place media for a limited run with no financial risk to the non-profit. That's right - nothing speaks louder than results. Ask us for a fee-FREE trial placement, so you can see firsthand what PSA Advertising can do for your non-profit ... Risk-FREE.
Campaign Monitoring/Reporting/Follow-Up
The ability to track, quantify, measure and analyze PSA campaign results is an essential component in mounting successful PSA programs. PSA Advertising has some of the most innovative metrics programs in the country, each designed to yield timely and insightful data.
Whether we're tracking network and spot TV placements, measuring online responses or evaluating Out-of-Home efficacy, PSA Advertising offers the industry's most comprehensive, real time reporting. From the media planning stage right through campaign follow-up, PSA Advertising professionals will provide you with empirical, easy-to-understand campaign data that will help you tweak and hone your efforts to ensure the best possible campaign outcome.
PSA Advertising metrics reports allow you to see:
Whether we're tracking network and spot TV placements, measuring online responses or evaluating Out-of-Home efficacy, PSA Advertising offers the industry's most comprehensive, real time reporting. From the media planning stage right through campaign follow-up, PSA Advertising professionals will provide you with empirical, easy-to-understand campaign data that will help you tweak and hone your efforts to ensure the best possible campaign outcome.
PSA Advertising metrics reports allow you to see:
- Who's being exposed to your message
- Who's NOT being exposed to your message
- ROI data from campaign start to finish
- Quantitative AND qualitative data
- Public receptivity levels to ad messages
What Public Service Advertising Is and
How to Make It Work for Your Non-Profit
"Crying Indian" PSA
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Public Service Advertising is one of the oldest forms of communicating important messages to the public, free of charge.
In the U.S., public service advertisements (PSAs) came into prominence right before and during WWII. PSAs were used by the government to bolster public support for the war effort, including promoting the sales of war bonds, rationing programs and other important civilian efforts. Today, public service advertising is used by thousands of private non-profits and government agencies to cost-effectively disseminate messages to millions of people. Hundreds of millions of dollars in donated media help non-profits spread the word about everything from health initiatives, government programs, child welfare, highway safety, military veterans services, elderly programs and a host of others. Your non-profit can take advantage of the scores of PSA programs, opportunities and donated media that are out there waiting for you. Whatever your budget, there's a PSA program for your non-profit that can take your fundraising and branding efforts to a new, higher level. Contact PSA Advertising today for a free consultation. Phone: 754-214-3265 Email: [email protected] |
Executive Team
Jay Schorr
President Jay Schorr has a track record of success spanning more than two decades of visionary work in the areas of media convergence, advertising, marketing, television production and new media.
In the early 80s, Jay’s pioneering media ventures included working with the Bell Companies to develop the world's first Video Yellow Pages, employing a synergistic methodology that made it a forerunner of today's internet-based directories. Jay created and wrote Kmart’s mega-successful advertising campaign, jingle and hit single, I Found Love at A Kmart Store, sung by country music star, Darryl Worley. He developed branded TV entertainment for Fortune 500 corporations – including Chrysler, AT&T, UPS and Home Depot . Jay has been instrumental in securing national outdoor media placement for PSA clients, including the American Academy of Orthopaedic Surgeons (AAOS), the Consumer Product Safety Commission, the Social Security Administration and the U.S. Department of Agriculture. His outdoor outreach efforts have resulted in securing free out- of- home postings in major market airports, as well as on bulletins boards, posters, transit (on-board/exterior buses, subways, shelters), malls and other venues. His efforts for the Social Security Administration alone resulted in 2,670 outdoor poster placements in 23 states and 40 markets, which generated $1.88 million in value and 585 million Gross Impressions. Jay attended the University of Florida and Florida Atlantic University, from which he earned his B.A. degree in advertising . He also attended Nova Southeastern University Law School in Fort Lauderdale, Florida. |
Margaret Kessler
V.P. Media Margaret Kessler is a seasoned journalist and public relations professional, who understands the media world thoroughly, as she spent so much of her professional career working on the inside.
A graduate of the University of Florida’s School of Journalism, Kessler began her career in broadcasting as a writer and production assistant with WHOO AM/FM - the #1 and #2 stations in the Orlando, Florida market at that time. From there, she went on to become a freelance writer with several newspapers including The Miami Herald, The Hollywood Sun-Tattler andThe Fort Lauderdale Sun-Sentinel, as well as wire services Reuters, AP and UPI. She then accepted a full-time writing position withThe Miami Herald,where she spent 15 years writing marketing materials and as an education writer. Margaret is a nationally renowned media maven, and has placed hundreds of millions of dollars in donated media for non-profit clients. Margaret's work on the Volunteers of America resulted in getting 66 (out of 105) national networks to use their PSAs, creating a value of $90.1 million out of a total of $120 million from all media exposure. She was also responsible for getting their PSA shown on Walmart’s Checkout Channel, reaching an audience of 93 million people monthly in 545 of their big box retail outlets around the country, valued at $60,000. For the American Academy of Orthopaedic Surgeons, she was responsible for placing full page print PSAs in Endless Vacation and Forbes magazines and 26 quarter page four-color ads in the Wall Street Journal, the country's biggest circulation newspaper. For the National Multiple Sclerosis Society, she placed 55 quarter, half and full-page ads in the Journal. The aggregate circulation of these publications was 130 million and the value was $10 million. |
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